Building a website for your business is not an out of the box solution. When fixing a classic car you don't put Ferrari doors on it, it is simply overkill and over spending. So if you are a sole trader or an owner operator of a micro or small business you don't need a team of strategists, designers or marketing team to create your website.
We believe in the balance of pricing verses practical requirements for your website. To keep with the metaphor, we can provide you with the Ferrari, but our time is your money and to save you some, we have started with a Base setup providing the core elements of a professional website design that performs well, then added an extra two levels of features (Extras & Full) lifting the website up to our optimal vision of the type of website we would build for ourselves.
We will firmly establish the user's goals, map out their journey and then build the design around this. Including strategies like: The 5 Second Rule, Proper Messaging, Call to Action & Engagement, Building Trust, Incorporating Social Media, Use of Video, Get Rid of Clutter, Design every page as a landing page.
Using an Open Source Platform
Unless required, there is no need to reinvent the wheel, your site is built on the Joomla CMS platform using a template selected by the client and or the designer. Your corporate identity (logo, colours & images) is then added to give your site an original professional look.
In some cases, businesses may be using a logo that was incorrectly designed (not in a vector format) or created by themselves or a friend and may have left out some of the key elements of the logo design. We can re-create logos into vector formats or design a new one from scratch.
Sometimes keywords are common sense, but there may be some hidden surprises with what phrases are being searched for, in relation to your business. We can help you narrow down specific words & phrases that directly relate to your business, then integrate them into your web copy and meta data keywords.
Your website content should do more than just supply information. It needs to engage the reader, boost your search engine rankings and reinforce your brand. We can work closely with a copywriter to make sure your content is as interesting to your reader as it is search engine friendly.
This is a simple contact form consisting of the following fields (e.g. name, email, phone, subject & message, or something similar). Form submissions will be e-mailed to both user & admin, forms are formatted with website theme & company logo. Form data is stored and can be downloaded or reviewed from the website.
Redirection Planning is necessary if you have an existing site that is ranking well with search engines and you don't want to lose that ranking. Let's say Google lists your site pages like the following example URL www.mysite.com.au/my-product.html but when your new site is completed that same page may be found at http://www.mysite.com.au/my-product (without the .html). This page will now give a 404 Page Not Found response from Google and you will lose any traffic (at least for a while) that you had on that page. Redirection planning will send a user to the new page and also let search engines know that this is the new page from now on.
Videos are the best way to present your product or services to potential clients, especially if your product or service is a little different than the rest.