Why Your Business Needs a Website, Not Just a Facebook Page
Credibility, Control, SEO, Functionality, Data
In today's digital age, it's essential for businesses to have a strong online presence. One way to do this is through social media, and many businesses choose to create a Facebook page as their primary online presence. While a Facebook page is a valuable tool for reaching and interacting with customers, it should not be the only online presence for your business. Here are a few reasons why your business needs a website in addition to a Facebook page.
- Credibility: Having a professional website gives your business credibility. It shows that you are serious about your business and have taken the time to create a dedicated online space. A Facebook page alone may not convey the same level of professionalism.
- Control: With a website, you have full control over the design, content, and functionality. On a Facebook page, you are limited by the platform's rules and algorithms. Your website allows you to present your business exactly how you want it to be seen.
- SEO: A website can be optimised for search engines, which can help potential customers find your business online. A Facebook page is not as easily discoverable through search engines.
- Functionality: A website allows you to add additional features and functionality that may not be available on a Facebook page. This could include online booking or appointment scheduling, an online store, or a newsletter sign-up form.
- Data: Having a website allows you to collect data on your visitors through analytics tools. This can help you understand your audience and make informed decisions about your marketing efforts.
In summary, while a Facebook page is an important part of any business's online presence, it should not be the only online presence. A website adds credibility, control, SEO benefits, functionality, and data insights to your online presence. Don't neglect the importance of having a professional, well-designed website for your business.